Bento Denim — Full Film Production for Fashion Campaigns
Client: Bento Denim
Agency: Pampa
Scope: Creative Direction · Production · Filming · Editing · Fashion Campaigns
Agency: Pampa
Scope: Creative Direction · Production · Filming · Editing · Fashion Campaigns
At Pampa, we partnered with Bento Denim, a men’s denim brand, to produce two complete film campaigns that highlighted the versatility and identity of their collections. Our team handled the entire production process — from concept development and creative direction to filming and final editing — delivering high–impact visual content tailored for digital and social platforms.
Summer Campaign — The Endless Summer Club
For the summer collection, we created “The Endless Summer Club,” a visual narrative inspired by the freedom, friendship, and nostalgia of childhood summers — when all you wanted was to play, explore, and share moments with your friends.
Our concept aimed to revive those carefree memories, translating them into warm, energetic visuals that reflect the brand’s youthful spirit. We directed and filmed lifestyle scenes that captured the fresh and relaxed side of Bento Denim, showcasing jeans and casual looks in minimal, sunlit environments.
The final films blended a clean aesthetic, natural movement, and dynamic pacing, reinforcing the laid-back personality of the brand and evoking the timeless feeling of an endless summer.
Nightlife Campaign — Bento Night
For the nighttime collection, we developed a contrasting campaign rooted in the energy of the nightlife scene.
Our team produced and shot cinematic sequences inside a nightclub environment, highlighting bold silhouettes, confident styling, and the brand’s presence under neon, shadows, and contrasting lights.
This resulted in a visually immersive campaign that presented Bento Denim as a strong option for going-out looks, adding a modern and edgy dimension to the brand’s identity.