Our team at Pampa partnered with Rowina, a contemporary jewelry brand, to design and manage its social media content strategy, with the goal of promoting new collections, showcasing product design, and driving traffic to the online store.
We developed a variety of graphic pieces, short videos, and promotional materials that highlighted the brand’s aesthetic and storytelling, ensuring every post aligned with Rowina’s visual identity and tone. The strategy also included giveaways and community management, fostering engagement and building a loyal online audience.
By combining creative direction, consistent communication, and a refined visual style, we helped strengthen Rowina’s digital presence and position the brand as a symbol of elegance and modern design.
Feed Cohesion & Publishing Strategy
We organized the content into a visually balanced layout, ensuring a smooth rhythm between photos, graphics, and promotional posts. This curated structure helped elevate the brand’s online perception and improved user engagement.
Copywriting & Brand Voice
We crafted engaging and purposeful copy for each post, balancing storytelling with strategic communication. The goal was to emphasize product value, promote new arrivals, explain design inspiration, and drive traffic to the website in a natural, persuasive way. Each caption reinforced Rowina’s voice: feminine, refined, and contemporary.
Art Direction & Photography Curation
We selected, edited, and curated product and lifestyle photographs to build a visually harmonious feed. Each image was chosen to highlight the craftsmanship, materials, and delicate details of the jewelry, while maintaining consistency in color, composition, and mood. This approach elevated the brand’s digital presence and strengthened its visual storytelling.
Graphic Design for Social Media
We designed custom graphic pieces — including product spotlights, collection announcements, and promotional visuals — seamlessly integrating them into the feed. Every design aligned with Rowina’s style: clean, minimal, and elegant.
