Project Scope
Brand Identity · Visual Design · Content Creation · Digital Communication Strategy
Brand Identity · Visual Design · Content Creation · Digital Communication Strategy
Sunny Beauty is a cosmetics and skincare brand that celebrates radiance, confidence, and natural beauty. Our agency partnered with the brand from its early development stages to design a vibrant and cohesive visual universe, build its communication pillars, and produce content that reflects its playful yet sophisticated personality.
Brand Identity Development
We defined the conceptual and visual foundations of Sunny Beauty, including the logo, color palette, typography, and brand tone. Inspired by sunlight, freshness, and self-expression, the identity was designed to evoke positivity, well-being, and modern femininity. The result was a dynamic and versatile visual system adaptable to packaging, digital platforms, and campaigns.
Visual & Graphic Design
Our creative team produced graphic assets for both print and digital media — including packaging elements, social media templates, and promotional materials — ensuring consistency and brand recognition across all touchpoints. Each design reflected the brand’s joyful and empowering essence, reinforcing its positioning in the clean beauty segment.
Digital Communication Strategy
To support the brand launch and growth, we created a strategic content calendar and guidelines for storytelling, community engagement, and visual direction. The communication strategy focused on promoting skin confidence, self-care rituals, and transparency in beauty — blending aesthetics with purpose to build long-term brand loyalty.
