Project Scope
Brand Identity · Website Design · Content Strategy · Social Media Management · Mentorship
Brand Identity · Website Design · Content Strategy · Social Media Management · Mentorship
Our agency led the complete branding and digital launch of Zen Beauty Ritual, a natural skincare brand that blends beauty, sustainability, and mindfulness. From the brand’s first concept to its digital rollout, we built a cohesive identity and online ecosystem that authentically communicates its philosophy of conscious beauty and self-care.
Brand Identity Development
We crafted the brand’s visual and conceptual identity from the ground up — defining its mission, values, tone of voice, and aesthetic universe. The logo design, color palette, and typography system were inspired by organic textures and soft, earthy tones, reflecting Zen Beauty Ritual’s connection to nature and inner balance.
Website Design & User Experience
Our team designed and developed the brand’s official website, creating a serene and intuitive digital space that showcases the products and brand story through immersive visuals and fluid navigation. The site was optimized for both storytelling and conversion, aligning aesthetics with functionality.
Content Strategy & Social Media Management
We built a strategic content calendar to guide the brand’s communication across digital platforms. As part of our community management service, we curated and produced Instagram content — including visuals, copywriting, and scheduling — to ensure a consistent, inspiring, and visually aligned presence. Our approach focused on building an authentic community around themes such as natural skincare, self-care rituals, and eco-conscious living.
Brand Mentorship
In parallel with creative development, we provided personalized mentorship to the founder, offering guidance on brand positioning, communication pillars, and long-term content strategy. This ensured that the brand could sustain its tone, storytelling, and visual coherence beyond launch.
